Case study · Hartley & Cole Law

Law firm website rebuild that tripled qualified leads

Headless-speed WordPress rebuild with local SEO hubs for 12 practice areas and cities.

+212%organic traffic in 6 months
3.1×qualified enquiries
0.8sLargest Contentful Paint

The challenge

A 2018 page-builder site that loaded in 6 seconds, ranked for nothing outside the firm's name, and converted under 1% of visitors.

What we did

A custom WordPress theme with practice-area and city landing pages, FAQ schema, a fast enquiry form and a content hub answering the questions prospective clients ask before hiring a lawyer.

The results

Organic traffic grew 212% in six months, enquiries tripled and the site now passes Core Web Vitals on mobile and desktop.

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