Case study · Marlow Apparel

Shopify Plus migration with 41% higher average order value

WooCommerce to Shopify Plus migration with a custom theme, bundles and a 90-day CRO programme.

+41%average order value
0.9smobile LCP
100%URLs redirected, no ranking loss

The challenge

A growing DTC brand outgrew WooCommerce: slow checkout, plugin conflicts and no easy way to sell into the UK and EU.

What we did

Migrated 1,400 products and 38,000 customers to Shopify Plus, built a custom Online Store 2.0 theme with bundles and upsells, and configured Markets for AU, UK and EU with local currencies and tax.

The results

Average order value rose 41% within 90 days and international orders grew to 27% of revenue.

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